News & Updates

First Night and Beyond Program Extends the Celebration (and Button Benefits) Through Winter

Dec 05, 2013

This year, the BRA's Business Development team, the City of Boston, and First Night are collaborating with area business owners to extend the New Year's Eve buzz well into 2014.

The new "First Night and Beyond" initiative enables area cultural institutionals, retailers, and restaurants to promote special deals for First Night button holders through January. The program will drive foot traffic to local establishments even after the traditional holiday shopping season has died down.

In the existing Button Benefits program, First Night attendees purchase dedicated First Night buttons which give wearers access to First Night events and special discounts at Boston businesses on December 31st. The new program will continue these discounts as well as offer new deals and specials through the end of January or longer, depending on the business. First Night buttons are $10 and available for purchase at many locations throughout the City.

Interested in promoting your business through First Night and Beyond? Fill out this form to reach the BRA and sign up to participate.

Questions about the program can be directed to Randi Lathrop, Director of Business Development, at (617) 918-4302.

Share This Article:

Previous Next

First Name :		Last Name :
Zip Code :		*Email:

First Night and Beyond Program Extends the Celebration (and Button Benefits) Through Winter

Dec 05, 2013

Share This Article:

Subscribe to our News & Updates